30 new products each year
350 tailor made products
Customers in more than 22 countries


Desing was founded back in 1992 by family Tomić. Thanks to diligent and ambitious young couple, from a small company, with just the two of them, Desing slowly started to grow. Inspired by the same goals, passion and ideas, their dream soon became real.

Today, Desing represents a strong structure, based on family values spanning two generations, as well as dedicated and loyal employees.

To this day, Desing has become the international partner of professionals in more than 22 countries.

But no matter how much we grow, the company’s spirit are still family values and hard work shared between our members.

Desing is one of the leading manufacturers of fruit and cream preparations for the ice cream, bakery, patisserie and confectionery industry in the Balkan region.

Innovations, creative business approach and new technologies represent a main driver of our business growth and development.

We choose the best fruits for our products, with traceability of source back to their origins as well as their quality and availability.

That is why we combine expertise, commitment, high quality raw materials to add value to agricultural commodities to create a wide range of fruit specialties and tailor made products.


Our production is based in a fruit growing region in Eastern Serbia – Knjaževac, 300km south-east from Belgrade. In 2018 we moved our production to a completely new 10.000m2 advanced facility.

With the best ingredients and continuous investments in modern and innovative equipment we strive to keep the nutritional composition of natural raw materials during technological processing.

Our customers

All of our customers aim for the best quality and service. We work with our customers to help them leverage insights and trends to grow their businesses.

Industry – If you represent an industrial manufacturer, from ice cream, confectionery or bakery industry, we look forward to help you and give you the solution for your success.

Artisans – Whether you're looking for ingredients or ready to use fruit preparations and decorations everything you need to serve something special begins with Desing. We are here to support your growth and give you creative ideas for your masterpieces.

Food service & Distributors - Driving impulse purchases, creating taste appeal we know special needs of our customers. Our food service products are distributed globally to leading HoReCa restaurant chains and distributors around the world.

Headquarters contact
Partizanske avijacije 18a, Novi Beograd
11070 Belgrade, Serbia

Phone 1: +381 11 3131690
Phone 2: +381 11 3132094
Email: office@desing.rs